From Michelle’s Ecom North keynote

Get the slides + 5‑step Story ARC guide.

Use the framework from Michelle’s Ecom North keynote to shape a founder-led video that earns trust and makes your brand the clear choice.

Get the Slides + Guide

Ecom North edition · About 60 seconds

Your answers are kept private and used to send your Ecom North resources.

The Story ARC principle

Your story is your strategy.

A story is the single fastest way to create trust with somebody who has never heard of you.

Who this has worked for

01

Presto Dry Cleaners

Consumer service

  • 780 → 38Kfollowers
  • 300+investment & franchise enquiries
  • 3M+total views

Watch the series

Michelle’s video
Founder video 01
Founder video 02
02

Daniel Chun

New York real estate

  • 1,200+leads
  • 300Kviews
  • 16K → 17Kfollowers

Watch the series

Video 01
Video 02
Video 03
03

Eltwine

Ecommerce fashion

  • 16K → 26Kfollowers
  • 1M+views
  • 250%business revenue growth

Watch the series

Michelle’s video
Founder video 01
Founder video 02